Digital Disruption and Transformation: Lessons from History
They say a year on the Internet is like a dog year – seven years to every one as the pace of change has disrupted and transformed nearly every aspect of our lives from commerce to entertainment to what we do when waiting for the bus. However, throughout these massive changes, a few fundamental principles of business have continued to apply for organisations that want to succeed in the 21st century. Join two digital pioneers as they travel through the growing pains of the digital world and develop a roadmap for thriving in the age of disruption.
Teach Advertising and Marketing With a Sense of Humor: Why (and How to) Be a Funnier and More Effective Advertising & Marketing Educator
Ray was a contributor to this guide to using humour in teaching marketing published in 2021.
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