Category: Uncategorized
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Marketing Language We All Need to Use
With the internet’s massive impact on marketing campaigns, it is crucial for marketers to ensure they get there point across in the most effective, exciting and successful way possible. But, making marketing campaigns appealing to the public has become more and more difficult, as individuals give just a couple seconds to campaigns. Even an email…
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Apologies, Content Pressure and Training: Digital Marketing in the News This Week
More new developments of interest: Facebook and the price of tech utopia: Greatest piece of hyperbole about the Facebook/Cambridge Analytica story that I’ve read: “What has since transpired from those early moments of millennial innocence is as tragic as it was inevitable. The cost of utopia, we are now seeing, may be too high…” The hunger…
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Content Marketing 03/04/18
I come across heaps of interesting and relevant material on digital marketing and media convergence. Here are just a few from the past week: The WIRED Guide to Memes: If you ever wondered what Chuck Norris, Rick Astley, Pepe the Frog and Dramatic Chipmunk had in common, here’s your answer! 10 Awesome Aussie Content Marketing…
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What Marketers Have Learned From Facebook’s Data Leak
Amidst all the drama surrounding Facebook’s leak of 50 million users’ data to Cambridge Analytica, we have learned something very important that all marketers should be aware of. “It should raise their awareness of obligations to enforce their policies by monitoring what clients actually do with data they provide,” David Raab, Principal of Marketing Technology…
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Why are marketers obsessed with trends?
Marketers are highly strategic thinkers, right? Then why do they usually just follow the crowds? That’s right! According to Mark Ritson, Professor at Melbourne Business School marketers are like magpies, we fly from one trend to another, basically following what is conventional. And yes, there is a reason why marketers do this – its because…
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MECO399 Member Spotlight: Sophie Tilley
Are you interested in what it’s like to be a Marketing and Media professional? Wanna know what it’s like to be in the industry first hand? Well, we’ve got your back! We have scoped the brightest young minds who have studied MECO399 to give you an inside look at the industry and how Advanced Issues in…
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MECO399 Member Spotlight: Hugo James
The marketing & media industries are a vast and diverse landscape with a wealth of graduate opportunities. Marketing Manager? Social Strategist? PR Coordinator? We want to know what you’re up to post-graduation! We had the chance to sit down with Hugo James, a MECO399 member, to talk about what he’s been up to following graduation.
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Ad fraud – our biggest threat
Ad Fraud has become one of our industry’s most prominent concerns and with the considerable amounts of bad press over the last year, we must explore the major efforts being initiated to stop ad fraud and use agency knowledge to determine what the industry should do to make a difference. One significant example of online…
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Another cartoon
Funny how a picture can express things that could take a thousand words or more to explain… (will have to remember that quote!) (By Habib Haddad via @briansolis and @gapingvoid)