Category: Uncategorized
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Spotlight on Nick
As part of our “Spotlight On” series, this week we interviewed Nick Kavo, a current MQ Bachelor of Marketing and Media student. Nick began studying at Macquarie in 2014 and is set to graduate at the end of 2018. During his time at Macquarie Nick has acquired marketing and media experience both inside and outside […]
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The case for evidence-based marketing
(This article, originally published online in 2010, is excerpted from Ray’s recent book Digital Disruption & Transformation: Lessons from History) One of the big buzz phrases in healthcare these days is “evidence-based medicine”. In a nutshell, it means relying on a combination of the best research evidence along with the experience doctors have treating patients as […]
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Spotlight on… Oliver Hannon
2016 BMktgMedia graduate Oliver Hannon talks about winning a Playstation, staying competitive in the marketplace, and going back to school.
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From the archives: The link between personal and corporate branding
(This article, originally published online in 2009, is excerpted from Ray’s recent book Digital Disruption & Transformation: Lessons from History) As the name implies, social media is about people – not just your customers, but also you and your colleagues. As such, it’s as much a personal branding tool as a corporate branding one. When you […]
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Crowdsourcing logo feedback!
Time for a new logo for Welling Digital. Below are some options – please comment and let me know which one you like best! Option A Option B Option C Option D Option E Option F & Option G Option H Option I Option J NB: I might drop colour into any of these so […]
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From the archives: More than just a disruption
(This article, originally published online in 2009, is excerpted from Ray’s recent book Digital Disruption & Transformation: Lessons from History) People have been chronicling the disruptive influence of the digital media on traditional media and advertising ever since the World Wide Web first appeared. But no one has articulated the effect so comprehensively or so bluntly […]
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Spotlight on Katelyn
Wanna know more about MQ’s Marketing and Media degree and where ex-students are now? Well, we are so happy to bring to you the next inspiring alumni in our “Spotlight On” series. Katelyn* is an MQ graduate, having completed her Bachelor’s Degree in Marketing and Media in 2017. During her time at MQ, she acquired […]
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Marketing Language We All Need to Use
With the internet’s massive impact on marketing campaigns, it is crucial for marketers to ensure they get there point across in the most effective, exciting and successful way possible. But, making marketing campaigns appealing to the public has become more and more difficult, as individuals give just a couple seconds to campaigns. Even an email […]
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Apologies, Content Pressure and Training: Digital Marketing in the News This Week
More new developments of interest: Facebook and the price of tech utopia: Greatest piece of hyperbole about the Facebook/Cambridge Analytica story that I’ve read: “What has since transpired from those early moments of millennial innocence is as tragic as it was inevitable. The cost of utopia, we are now seeing, may be too high…” The hunger […]
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Content Marketing 03/04/18
I come across heaps of interesting and relevant material on digital marketing and media convergence. Here are just a few from the past week: The WIRED Guide to Memes: If you ever wondered what Chuck Norris, Rick Astley, Pepe the Frog and Dramatic Chipmunk had in common, here’s your answer! 10 Awesome Aussie Content Marketing […]