Author: Dr Ray Welling
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Meta, Metamates, Me all have one thing in common
So Mark Zuckerberg has updated Facebook/Meta’s company values, espousing a variation on the old maritime saying ‘ship, shipmates, self’. But did anyone else notice that the common element in ‘Meta, Metamates, Me’ is me, me me? Strangely apropos for a social media company, sending a clear signal of who is most important here. And can…
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Clear as Mud
As that great philosopher Robbie Williams once wrote: “First they ignore you, then they laugh at you, then they hate you and fight you, then you win.” After years of being ignored, we’re ready to make people laugh! Welcome to Clear as Mud, where we look at the funny side of bad communication, and the…
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The case for evidence-based marketing
(This article, originally published online in 2010, is excerpted from Ray’s recent book Digital Disruption & Transformation: Lessons from History) One of the big buzz phrases in healthcare these days is “evidence-based medicine”. In a nutshell, it means relying on a combination of the best research evidence along with the experience doctors have treating patients as…
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Spotlight on… Oliver Hannon
2016 BMktgMedia graduate Oliver Hannon talks about winning a Playstation, staying competitive in the marketplace, and going back to school.
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From the archives: The link between personal and corporate branding
(This article, originally published online in 2009, is excerpted from Ray’s recent book Digital Disruption & Transformation: Lessons from History) As the name implies, social media is about people – not just your customers, but also you and your colleagues. As such, it’s as much a personal branding tool as a corporate branding one. When you…
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Crowdsourcing logo feedback!
Time for a new logo for Welling Digital. Below are some options – please comment and let me know which one you like best! Option A Option B Option C Option D Option E Option F & Option G Option H Option I Option J NB: I might drop colour into any of these so…
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From the archives: More than just a disruption
(This article, originally published online in 2009, is excerpted from Ray’s recent book Digital Disruption & Transformation: Lessons from History) People have been chronicling the disruptive influence of the digital media on traditional media and advertising ever since the World Wide Web first appeared. But no one has articulated the effect so comprehensively or so bluntly…
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Maddi Kinchington in the spotlight
We had the chance to sit down with Maddi Kinchington, a 2018 BMktgMedia graduate and AIIMM group member, to talk about her role with IBM.
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Apologies, Content Pressure and Training: Digital Marketing in the News This Week
More new developments of interest: Facebook and the price of tech utopia: Greatest piece of hyperbole about the Facebook/Cambridge Analytica story that I’ve read: “What has since transpired from those early moments of millennial innocence is as tragic as it was inevitable. The cost of utopia, we are now seeing, may be too high…” The hunger…
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Content Marketing 03/04/18
I come across heaps of interesting and relevant material on digital marketing and media convergence. Here are just a few from the past week: The WIRED Guide to Memes: If you ever wondered what Chuck Norris, Rick Astley, Pepe the Frog and Dramatic Chipmunk had in common, here’s your answer! 10 Awesome Aussie Content Marketing…