Author: Avika Bhardwaj
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Spotlight on Katelyn
Wanna know more about MQ’s Marketing and Media degree and where ex-students are now? Well, we are so happy to bring to you the next inspiring alumni in our “Spotlight On” series. Katelyn* is an MQ graduate, having completed her Bachelor’s Degree in Marketing and Media in 2017. During her time at MQ, she acquired…
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Marketing Language We All Need to Use
With the internet’s massive impact on marketing campaigns, it is crucial for marketers to ensure they get there point across in the most effective, exciting and successful way possible. But, making marketing campaigns appealing to the public has become more and more difficult, as individuals give just a couple seconds to campaigns. Even an email…
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Is Instagram’s new shopping feature the next best innovation?
Instagram, the most popular app with over 800 million monthly active users has launched a new feature to their app – the shoppable tags. These tags will benefit brands before consumers but are set to provide both with a fun and interesting shopping experience. The tags that can be added by brands will give consumers…
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What Marketers Have Learned From Facebook’s Data Leak
Amidst all the drama surrounding Facebook’s leak of 50 million users’ data to Cambridge Analytica, we have learned something very important that all marketers should be aware of. “It should raise their awareness of obligations to enforce their policies by monitoring what clients actually do with data they provide,” David Raab, Principal of Marketing Technology…
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Why are marketers obsessed with trends?
Marketers are highly strategic thinkers, right? Then why do they usually just follow the crowds? That’s right! According to Mark Ritson, Professor at Melbourne Business School marketers are like magpies, we fly from one trend to another, basically following what is conventional. And yes, there is a reason why marketers do this – its because…
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MECO399 Member Spotlight: Sophie Tilley
Are you interested in what it’s like to be a Marketing and Media professional? Wanna know what it’s like to be in the industry first hand? Well, we’ve got your back! We have scoped the brightest young minds who have studied MECO399 to give you an inside look at the industry and how Advanced Issues in…
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Welcome!
Advanced Issues in Marketing and Media is a blog filled with interesting and up-to-date content created and curated for the marketing and media buff in all of us! We explore pressing issues in the industry and share career advice and first-hand experiences from recent marketing and media graduates, to read and share with your comrades…
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Ad fraud – our biggest threat
Ad Fraud has become one of our industry’s most prominent concerns and with the considerable amounts of bad press over the last year, we must explore the major efforts being initiated to stop ad fraud and use agency knowledge to determine what the industry should do to make a difference. One significant example of online…
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Google is out…but what is in?
Google. One of the largest media conglomerates in the world is no longer the most valued brand in the world. Yep, that’s right, the search giant has now been taken over by…Amazon. The 2018 Brand Financial report has been released and despite increasing its worth by more than US$ 11 billion, Google was…