Despite shrinking attention spans, storytelling remains a powerful way to get your message across. We speak with corporate communications coach Arabella McPherson about how telling a story helps you get straight through to the emotional part of someone’s brain, so your communication is NOT clear as mud!
Arabella McPherson at Resonate Communications
‘Storytelling and influence: Communicate with impact’ – Macquarie University Global MBA unit on Coursera (taught by Arabella and Lawrence)
Sources mentioned by Arabella
Never Split the Difference: Negotiating as if Your Life Depended on It
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