‘Psychological antibodies’ and clear as mud messages on COVID vaccinations

We talk to Professor Julie Leask, the person who coined the term ‘vaccine hesitancy’ about what governments got right – and wrong – about COVID messaging. Spoiler alert: Humour often works best, even when talking about a global pandemic!

Links from the interview

Julie Leask

Should we do battle with anti-vaccination activists? (Leask 2015)

How Australia’s Covid vaccine ad campaign compares with the rest of the world

Leave a Reply