With the internet’s massive impact on marketing campaigns, it is crucial for marketers to ensure they get there point across in the most effective, exciting and successful way possible.
But, making marketing campaigns appealing to the public has become more and more difficult, as individuals give just a couple seconds to campaigns. Even an email campaign is considered to have done well if only 25% of respondents click on it.
So, what should we as marketers do to improve our language and gain more interest?
Here are some tips we’ve learned;
Emotional Communication
If the message and content of the campaign don’t have language that resonates with the consumers, then they won’t be as interested. Emotional language for marketers can be split into five categories, these include; trust, pride, anticipation, fear and joy. Make sure to write it down!
Call to Action Language
By including ‘action’ language into your campaign, consumers will feel more compelled and interested to check out your organisation. Using words that are descriptive, positioning yet still emotional are very important for this step.
Symbolism – The Power of the Emoji
Symbols make a difference! Visuals are more modern age and they illustrate your organisation’s dynamic adaptability, as your able to adapt to the unique environments around you.
Did you find these interesting? Have you used any of these tips and tricks before? Be sure to let us know any other tips we’ve missed out on.
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