Month: March 2018
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Why are marketers obsessed with trends?
Marketers are highly strategic thinkers, right? Then why do they usually just follow the crowds? That’s right! According to Mark Ritson, Professor at Melbourne Business School marketers are like magpies, we fly from one trend to another, basically following what is conventional. And yes, there is a reason why marketers do this – its because […]
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MECO399 Member Spotlight: Sophie Tilley
Are you interested in what it’s like to be a Marketing and Media professional? Wanna know what it’s like to be in the industry first hand? Well, we’ve got your back! We have scoped the brightest young minds who have studied MECO399 to give you an inside look at the industry and how Advanced Issues in […]
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MECO399 Member Spotlight: Hugo James
The marketing & media industries are a vast and diverse landscape with a wealth of graduate opportunities. Marketing Manager? Social Strategist? PR Coordinator? We want to know what you’re up to post-graduation! We had the chance to sit down with Hugo James, a MECO399 member, to talk about what he’s been up to following graduation.
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Welcome!
Advanced Issues in Marketing and Media is a blog filled with interesting and up-to-date content created and curated for the marketing and media buff in all of us! We explore pressing issues in the industry and share career advice and first-hand experiences from recent marketing and media graduates, to read and share with your comrades […]
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Ad fraud – our biggest threat
Ad Fraud has become one of our industry’s most prominent concerns and with the considerable amounts of bad press over the last year, we must explore the major efforts being initiated to stop ad fraud and use agency knowledge to determine what the industry should do to make a difference. One significant example of online […]
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Google is out…but what is in?
Google. One of the largest media conglomerates in the world is no longer the most valued brand in the world. Yep, that’s right, the search giant has now been taken over by…Amazon. The 2018 Brand Financial report has been released and despite increasing its worth by more than US$ 11 billion, Google was […]